first place cosmetics brands maybelline and cover girl were close behind. it's all show how easy it is to forecast political attitudes based on brand preferences the larger the amount of data the more accurate the forecast will be. big data is not just used to sell products like beer clothing or lipstick politicians can also benefit from knowing which voters favor which brand. she has the data footprint so does he and even he does but what if all that data is used like a computer game with points one and points lost son thomas well what if it's used to control our lives and if using too many points means you could no longer book a flight go to university already and apartment in many of china's cities as social