a number of factors to determine what we find. when we search on google will tell us about those factors what sort of factors are influencing our search results in the algorithm. i mean what we find through google search is based on an a for oh i would say user behavior analysis so they look at the results can depend on for example are the keywords that we use on our location our search history and what other people online have been shown to be interested in the keywords that they've been using so all of this and also there is the fact that there's a big scanning google search does a big scanning of what kind of content is online and what kind of web pages are out there and this is done both through bots or programs and also by humans in fact google has a team of over ten thousand people who work as search quality raters and they work