which stood just above one trillion in twenty seventeen if someone who want to spend one trillion dollars i'll give it a go they could buy more than one billion brand new i phone ten's those start at nine hundred and ninety nine dollars in the united states i want to bring in safety shipments here on this now our correspondent on wall street and sophie many people say that the success of our poll is also down to the fact that it can enforce high prices were essentially i mean we're addicted to off. how long can the company keep that up. yeah i think that's a crucial question has been that the i phone a really any apple product has always been more than just a laptop or a phone and it is still after that day if status symbol design used to play a big role as well and apple has had the reputation of the number one visionary in the industry back then with steve jobs even more