united states biggest risk exporting tennessee it may mean hiking prices in europe and bracing for the hooves which is so reports. american whiskey in the firing line now that the european union has hit back against president donald trump with tariffs of its own companies like jack daniels are being forced to make sacrifices that could hurt their bottom line. i'm here in lynchburg tennessee home to jack daniels at the top we see it's more of a united states they said they plan to increase their prices until they send models for consumers in the european union and they're very that people are choosing what you think will forego the expensive american product and simply take cheaper. tennessee strongly back to trump in the twenty sixteen elections that's. likely the reason distilleries here are feeling the brunt of europe's response as brussels turns up the pressure on places the republican party needs to win in the upcoming midterm elections. now the few hundred residents of lynchburg have found themselves