though the ground and roasted ready for the supermarket shelves. it's not just about the coffee which is excellent in ethiopia it's also about the packaging and if the packaging isn't printed well the printer doesn't do its job with the label including correctly or if the package isn't properly sealed it can certainly lead to problems. from picking to packing saline or coffee is harvested roasted and produced in ethiopia the northeast african country has a long coffee tradition ethiopians don't just drink lots of coffee they also know how to roast it. rolled green beans fetch around four euros per kilo roasted and package they fetch at least twice that the salina company in germany only does the marketing around sixty jobs have been created and another forty second re jobs doing things like printing the labels the concept take fair trade to a whole new level. this can be applied to other products as well take for example.