a month theatres it's the mercedes of production companies filming with was a sign of prestige for. it was a melting pot for creative symbol in and for the whole world. in one thousand nine hundred seventeen germany was losing the first world war. general doff identified the culprit the new medium of film. the germans had become a target of mockery in british and french cinemas. didn't offer wanted his own version of a big film company to produce propaganda for germany. the further i regard the implementation as an urgent part of the war effort and i call for quick realisation loot and all of. that was effectively the founding charter of that. at the time there were many small film companies