importance my registered partisanship my unreligious or partisanship you clearly see who their client was it didn't measure me as a democrat or republican just a very unlikely republican and you can also see sort of the model itself is in the interest of sort of finding. conservative voters especially conservative voters who might be registered as a democrat but are actually going to vote republican so being able to go down to the zip code level and then real so seat that to all other election districts allows you to geo target. so precisely and that's how you're going to move the needle in u.s. elections i think if americans knew this was happening and happening internationally they would be outraged. funded by robert mercer and headed by steve benen cambridge analytical offered its services to candidate donald