what is going on here? has america gone mad for the movies? apparently, some of us have. they were buying bat shirts, bat hats, bat anything, and the movie hadn't even opened. >> what's new with tim burton's movie batman is that a marketing machine begins to tease this movie a year in advance. >> i'm finishing a movie and i'm seeing a poster out there on the street. it's like the movie's not done yet. [ glass shatters] >> for me "batman" is the root of some of that imagery was more horror than it was like comic books. and so i liked that about it. and i like the kind of split personality, nature, the light, the dark. for me it was definitely my