espn sports center. >> what happens in the 1980s is sports becomes a tv show. and what are tv shows built around? they're built around characters. >> you can't be serious, man. you cannot be serious. you got the pits of the world. >> mcenroe, the perfect villain, the new yorker people love to hate, the cool swede never giving emotion away. >> what tennis wants is to get its two best players playing over and over again in the fi l final. that's what we want to tune into over and over and over. >> three match points to martina navratilova. >> this man has a smile that lights up a television screen from here to bangor, maine. >> and then there is magic