this is a commercial and i know you're thinking. i don't want to hear about insurance. 'cause let's be honest... nobody likes dealing with insurance. right? see, esurance knows it's expensive. i feel like i'm giving my money away. so they're making it affordable. thank you, dennis quaid. you're welcome, guy in kitchen. i named my character walter. that's great. i'd tell you more but i only have thirty seconds so here's a dramatic shot of their tagline so you'll remember it. when insurance is affordable, it's surprisingly painless.