behind this. we're so used to living in a washington where the president's words in and of themselves are news because to lisa's point they are generally pretty carefully crafted or explain a real policy or push by the administration. that's just not the case. sometimes it's simply a matter of trying to define what he's seeing on television or trying to push a narrative. >> they're designed to shape world events, to calm markets, to shape international affairs and that's not his aim. his aim is to shape the image of his presidency and to shape how he himself is perceived. >> and to attack. he uses it again effectively to attack. here's another one here. the colonnade walk. if you cover the white house, it's one of the more -- you walk from the residence to the oval office, oval office to the residence, rose garden at your side. it's an amazing setting. here's the president's take. >> do you feel the weight of the office when you're walking about the colonnade.