[ chuckles ] so, what are some key takeaways from this commercial? did any of you hear the "bundle your home and auto" part? -i like that, just not when it comes out of her mouth. -yeah, as a mother, i wouldn't want my kids to see that. -good mom. -to see -- wait. i'm sorry. what? -don't kids see enough violence as it is? -i've seen violence. -maybe we turn the word "bundle" into a character, like mr. bundles. -top o' the bundle to you. [ laughter ] bundle, bundle, bundle. -my kids would love that. -yeah.