project revealed that mark zuckerberg completely understood what people wanted to do in social media. >> what do you mean? >> that people when they voted, they voted on average 44 times. which means they were addicted to the site. >> programming a platform that it played into the best and worst of human impulses, that became familiar later. but in the meantime, it didn't take long for harvard to shut down the site. mark actually became a celebrity on campus. >> i was like, oh, mark, you kind of probably put that out there and didn't really think it through that well. but i mean, he always saw a need for something and his gut instinct was always, let's get this out there and then make it perfect. >> this idea of creating and breaking in the name of connecting would be a theme that would only amplify a decade later as the stakes got higher. but 15 years ago at harvard, it