it just gave an intensity that was really unique. ♪ i kill you, i'm not gonna crack ♪ >> nirvana gave the record industry a wake-up call and said, here is your new audience. so, start looking for the people with the clothes with the holes in the knees and you better run to those clubs to buy up the next one. >> i would go to the clubs and see bands like cat butt and bands like screaming trees. it was such a refreshing change from the competitive sort of l.a. hollywood '80s. and it was just suddenly so cool to be from seattle. >> one of the biggest music biz stories these days is the so-called rain city renaissance with the emergence of noisy punk metal grunge rock. bands like soundgarden, alice in chains, and pearl jam from seattle, washington. ♪ i'm feeling outshined out