and it existed before, but nobody did it in jersey. cybill shepard wore it for "taxi driver." there was such a moment at that time. >> it has an elegance and a sophistication. at the same time, it's so easy. put it on like a shirt and wrap it around. nothing could be easier. >> it was relatively affordable. it came in a million different prints. and it sold like hotcakes. >> it's extremely flattering. it is both proper and sexy. you get the guys, and their mothers don't mind. >> the little wrap dress was worn not only by secretaries who could afford it, but it was worn by socialites. and it was the first dress that liberated american women and said, this is the go-to dress for every woman. office to boardroom to society. >> how many iconic items of fashion can we cite that were created fairly recently that have had staying power?