after the '80s excess had to return to simplicity in the '90ths. >> the '90s seemed no not have a style after the '80s. >> we as a nation were dictated to big brands and names until the mid-90s. it was confusing because we hadn't been in a position to make decisions like main stream or non-conformest. it was an american style of crisis and a crisis of identity. who are we? ♪ ♪ >> in the early '90s, bill clinton, governor of arkansas was running against george h.w. bush for president. >> some of the things that he did like playing the saxophone