>> when men came back after the war and went back into business, they adopted the gray flannel suit. it was a new uniform. they had their army uniform or navy uniform, and now they had their business uniform. >> the image there is someone who is just dressed for the corporation, the machine and his role as a cog in the machine. >> business attire began to get very specific rules at what you could and couldn't wear. >> guys all wore a very similar style lapel on their suits. they were grey flannel, skinny ties, a hat. hats were huge at that period of time. if your boss was wearing a gray flannel suit and a white shirt and a red tie and wingtips, you should probably do the same. >> you didn't want to rock the boat. that meant very austere, limited