>> that's the voter in the democratic primary, right, as a wiseman named barack obama said to me, you have to win the primary before you win the general. especially in a primary this big, you have to focus on democratic voters. you have to have a message that works with swing voters, there's this -- in my opinion, stupid debate going on in my party about whether you excite the base or you reach out to swing voters. carter, clinton and obama reached out to swing voters and were able to do both of those things. in 2016, hillary wasn't able to do the swing voter thing. they have to be able to excite their base, which donald trump is going to do for his base, and talk to these swing voters. >> jim messina, good to have your insight thank you so much for being here. >> my pleasure. it's a new cnn original series, style is a window to where we've been, the cnn