the publishers sort of pushed back and said we don't even have fashion writers. she said, then send your best writers and just like that, eleanor lambert created the first fashion week that took place in new york city during wartime. >> twice a year the dress institute welcomes to new york the visiting editors ask writers of 150 leading newspapers. on parade during press week are the celebs of every noted designer in the wholesale market. >> the first fashion week it was just american designers. >> how she's handling her evening gowns are reported by ladies of the press. >> the fact that fashion week started in the midst of world war ii is shocking. it shows you the escapism aspiration of fashion. >> editors from across america didn't have to write about cooking and cleaning anymore. they got to write about fashion. well, of course, it was a slam dunk and changed everything.