bay area and back down ♪ ♪ cali is where they put their mac down ♪ ♪ california >> suge was trying to expand death row all over the country. but who controlled most of the music in the east at that time? bad boy. >> papi, fab five freddie's here. >> oh, what up? >> what's going on? >> everything. it's all good in the hood. >> sean "puffy" combs founded bad boy and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways, kind of a gangster rap for the east coast. ♪ jump in the rover and come over tell your friends in the gsv ♪ ♪ i got the chronic by the ♪ i love it when you call me big papa ♪ ♪ throw your hands in the air if yous a true playa ♪ >> i make music about what i know. know what i'm saying? if i worked in mcdonald's, i'd have made rhymes about big macs and fries and stuff like that. you know what i'm saying? brooklyn, i see hustling, i see killing, i see gambling, i see girls, i see cars. that's what i rap about, what's in my environment.