>> the history of comedy, until recent times, was about comedians trying to get as close to that profane world as they could without gets arrested. >> wc fields, an ornery guy, found a great way to swear without swearing, he would say drat. when he said drat, you knew what he was saying, he'd say god free daniel, that was like goddamnit. >> so the rules were archaic by the time television came in. those rules remained, largely, you couldn't refer to sex, you couldn't swear. >> we'll write down everything that you do during the day, and we'll allow so much time for each thing. ten minutes for this, 15 minutes for that. >> oh, i'm going to need more than 15 minutes for that. >> sexual innuendo is saying it without saying it.