businesses of 25,000 influencers across 93 countries. these are primarily women who love either fashion or interiors or talking about their family or their fitness routines and we have given them a way to monetize that. i had a personal shopping business. and my blog actually became quite famous. my top customers started going to my blog and they would text me and say i got the bag. you're right, those are the best skinny jeans. thank you. love the blog. that was a $32 commission, that's a $106 commission. i have just cut myself out of my own business, so we started building rewards style for the way for the sales to be tracked online. the app allows consumers to screen shot content anywhere they found it across the web, whether that was instagram or pinterest or snapchat or if they googled something. they could screen shot it. as long as it was an image taking by one of our influencers, they could shop that image. that's why you see such turbulent times in retail. not only has your customer gone digital, they have gone digital