the result, it'll get them to cook again. coming from the guys who, you know, wrote "modernist cuisine," we're trying to find that 21st century blend between youtube and instagram and technology and tools like that with the things that are great about cooking, which is sharing the meal. >> anthony: i think you're missing a central dynamic here, i mean why do people instagram pictures of food? to share their wonderful eating experience? no, it's to make other people feel bad about what they're eating. it's like look, i'm eating all these incredible crabs and you're sitting at home in some, you know, dirty underwear eating dorito's. i mean, hopefully. >> chris: i mean, dorito's are pretty tasty. [ laughter ] ♪ as a home instead caregiver,