>> we have a lot of ads, and they certainly are effective based on the numbers that we're seeing. a lot of things are offensive. your questions are offensive a lot of times, so, you know -- >> he's always offended by tough questions. but senator, the idea that he knows how ugly the ad is and yet he says but they're effective, what does that tell you? >> again, we cannot become a country where our leaders, democrat or republican, it's all about the ends and the means. there's no moral compass whatsoever when it comes to the means. we define ourselves about what we do. i think the ideals about gandhi ends and means really being the same thing. for people having a no holds barred, whatever works, whatever makes money, whatever scores points, that's not the truth of our nation. i believe people are going to respond to that. i see in my own state the kind of toxic ads now running against