call for your free publisher kit today! i win on this. tell everyone, that was the basic message from president trump to cowboys' owner jerry jones about the nfl anthem controversy. nike took the president's action on that. they made colin kaepernick the face of their new ad campaign about empowerment. and how did it go? they cashed in, my friends, to the tune of $6 billion in market value. that's almost as much as the president says he's worth. earlier this month, president trump. he claimed nike was getting absolutely killed with anger and boycotts. we judge that a wrong. don lemon is here. "cnn tonight" is just minutes away. wrong, all caps, underlined, my friend. >> by the way, there is no proof that he's actually a billionaire. i've spoken to a lot of people who deal with money, and they say there's no proof.