going. the north and south having been on perpetual war footing ever since. it's a psychological and physical scar. korea is literally split in half. but that's not what this show is about. >> anthony: there aren't many comparisons to south korea's stratospheric rise over the last decade. one of the poorest countries as recently as the sixties, today it claims one of the world's fastest growing economies. the government has been extremely shrewd and forward thinking about selling the world all things korean. underwriting, encouraging, financing and supporting the export of intangibles. things like music, movies, tv shows, food, the whole korean sensibility. and the world is responding. learning to love what koreans have always loved. the heart of korea is seoul. capital city.