and i was like, "no, no, no, no. i'm second generation japanese." "no, no but you're from hawaii that makes you hawaiian." and it was like, "no." and then what i realize is like here in hawaii we identify ourselves ethnically versus geographically. like, there's no way that he and i would call ourselves hawaiian. we'd get our ass kicked. by a hawaiian. >> anthony: how many generations does it take? i mean, who qualifies as hawaiian in your view? >> mark: to me a hawaiian is a kanaka maoli, is a native of the land. it's in your blood, your koko. you come from a lineage of native hawaiian people. >> anthony: what's your feeling here? >> andrew: i do feel like i'm hawaiian in a sense. you know, because it's, like, my place. but culturally it's a different story. >> anthony: well let me ask you this, you're saying you're not hawaiian? >> mark: no. >> anthony: what's your feeling about spam? >> mark: i love, i love spam. >> anthony: so you're hawaiian. >> mark: i'm from hawaii. i'm born and raised, gonna die 808. >> anthony: the owners of ethel's are a sort of typical hawaiian mix. okinawan ryoko ishii, aka mom. mainland japanese husband