the raw cacao costs one chunk. labor, the inner sleeve, this much. design, box, packaging, this much. various sundry equipment and miscellaneous, another small chunk. chris, me, and eric each get a slice out of every bar. that leaves this much, which the retailer takes. chef bleeding-heart hippie here has already convinced me to give whatever meager profits we make off our first bar to a local charity. so, what's unusual about these pods, these beans? >> chris: the extremely high quality of flavor. >> anthony: thought not around for a while. >> chris: this was what almost all chocolate was made of, over 120 years ago. >> anthony: right. >> chris: and now, it's, uh, making a giant comeback. i mean, as a chocolatier, this is a once in a lifetime find. >> anthony: now, about 40% of the beans from these trees have got white cacao beans mixed in. the rest are purplish in color. but we've heard of an ultra rare