a pint before they run out. they also assure us that won't happen. and the americans have descended in force. each news network taking over a different pub. the owner of this establishment says he is hosting fox news and nbc and isn't picky about which pint they prefer. pubs around the uk are allowed to stay open and stay serving an extra two hours this weekend. the british beer and pub association says the extension could generate an extra $13.5 million in sales. the george inn sits in the shadow of the castle across from the river thames. tim fuld is the owner. so how busy are you going to be on saturday? >> very, very busy. i think we're going to be completely booked and full inside and outside before lunchtime. >> reporter: he expects they'll be raising their glasses deep into the night. >> cheers. >> cheer. . >> now george, pubs are not the oly businesses cashing. in just look at some of the shops we have here.