d.c. pizzeria. the false claim had been simmering on sites like 4chan and reddit for weeks. when did you first hear of pizzagate? >> it started on november 14th. >> the pizza restaurant owner is unaware of what is brewing. >> i got a call from a reporter if i had heard of this online conspiracy theory that involved comet. and i sort of thought, i don't know what this means, i'm sure it's nothing. >> but it became something big. hundreds of thousands of people watched youtube videos on pizzagate made by alex jones. mike gottlieb is the pizzeria owner's attorney. >> we can trace a meaningful spike when it went from a fringe