but one thing that got me was until they realized it was a man, oh, it was just another sex worker. >> so the whole sex worker trade has been very, very prevalent. >> has been. definitely going down now opinion. >> why is that? >> just a different generation. society no longer sees it as being kosher. secondly, there's been a crackdown on the sex trade in general. so that availability has gone down. third, it's economics. as women become the primary educated group in china, which is remarkable. >> they're not going to choose this option. people don't know what they can do until they've been shown that it's possible. not quite... just the result of dell emc working with callaway to gather data - and design best-in-class clubs,