popular first ladies in recent history, even though she didn't see it that way. >> why don't you like the word popular? >> i don't think it's true and i don't know how to cope with it. i just don't like it. i don't want you to stand up and say here comes the least popular woman either. it just makes me very uncomfortable. >> but she used her platform to raise awareness and hundreds of millions of dollars to benefit the cause. if more people could read, write and comprehend, crime, everything would be better. >> occasionally, there was some controversy. in 19 the 0 when mrs. bush was asked to speak at wellesley's ceremony saying she wasn't feminist enough. she gave a speech that caused everyone to come to their feet.