from facebook over the possible misuse of personal facebook data. it says it has done nothing wrong, but drew griffin says the little known firm appears to be at the center of a new type of campaigning weaponizing target messaging. here's drew's report. >> reporter: they created what they call a database of truth. the ability to collect shopping records, social media connections and voting records to create individual profiles on almost every voter in the united states. and according to chris vickry, used that information to influence voters in a way never seen before. >> kind of like being able to whisper in somebody's ear any message you want and nobody else is going to find out about it. think of all the things you can do with that ability. >> reporter: he's director at data risk security firm. it was through his sleuthing