robertson, jimmy swaggert and jim bakker took in $500 million. >> the primetime preachers say they need the money to stay on the air, and they need to stay on the air to raise money. money for the electronic equipment any network would be proud to own. >> i believe god wants us in the next 30 days to have every one of these bills paid in full, and ptl can live if we pay our bills. >> we can pay the bills if we would all just do something. >> as televangelism grows, jim bakker understands that preaching on television is not just about standing up and giving a fire and brimstone speech. he understands in the age of television, the johnny carson approach to televangelism, being more intimate, showing your family, is what brings people in. brilliant entrepreneur and salesman of himself. >> and here are jim and tammy!