days. >> you look at the inbox, you're probably flooded with ads. i have been doing research. especially foray par he will, if it is not 50% off, wait. there will be more sales. retail environment is so tough these days, they need your money. >> talk to me about that. some of the big stores are really suffering. they have been hemorrhaging money. this could be do or die. >> this is the amazon effect. look at amazon shares, above $1200 first time in history, stock is. it is doing so well. it changed how we shop. that put pressure on retailers like toys r us, j. crew, down the line. a lot of stores are fighting for survival. toys r us is in bankruptcy to be honest. you're seeing traditional retailers try to come up with their own strategies. walmart spent a ton of money, doing well in the digital space against amazon. i think with all online sales, amazon is 43% of online sales. all those retailers didn't get in the game well enough are in