democracy. >> might you be helping him, might you be helping him in so far as the trump base sees your ads, can't help but the whole country sees your ads and they interpret your ads as the legitimate turnover of election that we just had and they then become emboldened in their support of donald trump? >> i think what we're trying to do is not to be smart. not to make political calculations about which segment of the population would this appeal to. which segment of the population would this annoy, but instead, we're trying to do something very different from that, michael. we're trying to do the right thing. and we're trying to do the moral thing. because we think it's important. and we are not trying to figure out how the gain is going to going to play out because partly, we don't think it can. we're really just focused on the