outside of yourself. he doesn't have that muscle, so this is where he's going to keep messing up. >> speaking of that, the way i thought about it is how producers will brief me on a show for a certain guest. they'll give me a pronouncement. john mcworther is here to talk about language, here's what he should know about him. this is his background. he's written this book, been strong on this and just grief. and you take those in and take those notes and you know about the person you're interacting with. >> you pay a tiny bit of attention. i'll give you an example. the country this unfortunate young man lost his life in has an interesting name n-i-g-e-r. i think many of us might think that part of this story is, of course, he died in a country with that name. i thought to myself i'm going to look that up, but i thought to myself that name isn't the "n" word. it's an accident. it's a burr ber word.