the boundaries ofst stereotypes and beauty and they made a million on the campaign that launched in 2004, a great stretch with being successful with another misstep several years ago. for unilever, the parent company, they have the second largest advertising budget in the world $ 8.7 billion, excuse me, each time they're culturally insensitive they're turning off the very consumer they're looking to celebrate and so for them, it's really about bringing in experts and bringing in and hiring people of color to have a seat at the table when these decisions and these creatives are being developed. >> how many eyeballs would have had to have been on this that would have passed all of them to make it out? >> several because even the actress who is in the campaign said that when she did it she didn't feel any, you know, she didn't feel it was racially insensitive when she filmed it. however, context is everything. and now that you see it