duck: quack! call to request your free decision guide now. because the time to think about tomorrow is today. at whole foods market, we believe in food that's naturally beautiful and fresh. delicious and powerful, and full of nutrients. so there are no artificial colors... no artificial flavors... no artificial preservatives... and no artificial sweeteners... ...in any of the food we sell. we believe that the food we eat connects us to the natural world and to each other. we believe in real food™. whole foods market.