from this is president trump, particularly on some of these more unifying messages is doing it not just where you expect him to but where you wouldn't expect him to. part of the reason why president trump won, the reason why he is so popular is because he's not a boring politician or a blow dried stiff who just gets talking points wheeled out to him and sounds like every other politician on capitol hill. there is a reason why he won and so convincingly in places where a lot of republicans don't always do that well. >> if that formula is working, why is his approval rating in the mid-30s? >> well, he's always had a mix of styles. there is another survey that said in a lot of the key states his numbers haven't moved that much compared to where they were before going into the election. fundamentally people voted for donald trump because they wanted change. they wanted to see things done differently. if they wanted to see a