>> one choice caused him to lose his life. >> this is not a game. it's life-and-death. >> turned out to be a death sentence. >> a very powerful psa, kat. what made you get involved with that message? what's the message you want people to take away from that? >> i got involved with it by connecting with van graves who is an incredible, incredible executive at jwt as chief creative sfrmt it was by chance we both shared a deep overwhelming empathy for what