one of the themes of "the art of the deal" is the ability to manipulate conversation about himself. are these stories, the wiretapping, tapes, and feud with now just about every media outlet saying anything negative about him, is this a strategy or him having sensitivity? >> this is what people debate at cookouts or dinner parties and friends and family members, is it so ingenious or impulse? i think it's mostly impulse, but there is some sense of strategy. it's what you described from "art of the deal." the president has a sense for what the president, the public, interested in, what the public likes to hear, some of the fights and feuds, they are straight out of the soap opera, out of reality tv. he understands the people, and he's on twitter now, again, railing against -- watching this, and, you know, tries to