>> i remember because it was nighttime newsworthy. >> the soap opera discovers the blockbuster mentality, the sweeps month mentality. what can we do to get even more people watching? you have a wedding. you have a kidnapping, an evil twin, and primetime stole from daytime. >> the great time soap operas, "dallas" and "dynasty," they are all about excess. this is about being over the top, stabbing each other in the back and going for the gusto and having fun. >> i know what is wrong with you. the empty armed madonna, mourning the baby that she couldn't have and the baby that she almost got to adopt. that is it, isn't it? >> you miserable -- >> there was a bigness to the stories. and they could afford to do it