they tried to add more advertisers, those advertisers because of social media -- it is no longer write a letter and lodge a complaint. everybody has a megaphone now. they are in existence to make sure bill o'reilly never gets back on the air. >> it is not a corporate culture thing. it is a bottom line decision. >> always follow the money in these situations, dave. >> it is interesting. you start to hear the stories from people who would not necessarily expect to either fr hear from. we heard from kristin powers at cnn. a former fox analyst. she tells a detailed story about what happened to her at fox news with bill o'reilly. listen to this. >> i think it is stunning because bill o'reilly was fox news. he had so much power there and was unthinkable he would ever leave accept on his terms.