this week at a conference about misinformation there's a spectrum of fake stuff out there. over on the left you see satire abdomen and on the right side, false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on thee stories designed to deceive and do harm. and on the right side, stories designed to deceive and do harm. and on the right side, stories designed to deceive and do harm.nd on the right side, f stories designed to deceive and do harm. as the terms are redefined it is complicated out there. as tara was saying earlier, people don't know what to believe. back with me to talk more about this, amy kramer and will bunch, columnist for the philly daily news. brett, what are you trying to do as a writer? what are you trying to do to help the audience understand between real reporting and actually deceptive fake stories?