conde nast says that's the most subscribers any of their magazines has gotten in a 24-hour period. twitter is kind of a blunt instrument. you can't use a lot of nuance. you can't go into detail. you can't necessarily zero in or explain complicated situations in a way that people will always get. and as in the case of "vanity fair," it had the opposite effect of what he wanted. >> what's interesting, ryan, "vanity fair" is using donald trump's hatred of the publication and graydon carter to actually advertise and try to win more subscribers and make more money. >> and it's working. >> it's working, but i wonder, it seems to be markedly difference for other corporations, like ford or boeing or lockheed martin or carrier whom he has attacked. they can't really come out and use that as advertising, right? why is it different for them? >> it's very different for we in