that we didn't want to address our attention. now 3 1/2 days later, days before this anniversary, it's just become contextualized in such a larger, more dangerous problem. and i think that it's not as fringe -- you know, it's frightening because it just seems to be larger numbers than i think we understood. >> hillary clinton just called it an epidemic. other people feel that way, too. we saw violence at the d.c. pizzeria over a different crazy online conspiracy theory. and i understand that there is the debate. why give it oxygen? why talk about it and give it oxygen, but, of course, we're at the point now where we have to figure out how to stamp it out. >> i agree, and there's a difference. previously, we may have considered it a fringe event, but now with the latest political climate and the proliferation of social media, it's having real implications. we do see that people in our society are being affected. and the latest incident, where because of fake news, somebody goes into a d.c. pizzeria and starts shooting off their gun, i