mac sold for. >> 49 cents at the time. >> reporter: now it is five bucks and sold worldwide. >> what do they call a big mac? >> they say le big mac. >> only one in five individuals has ever tasted a big mac. mcdonald's didn't lower the flag to half staff but did tweet "jim we'll forever remember you." fans posted big mac photos. to honor the legacy why not return the big mac to its original size. another fan suggested if they cremate him, they should put him in a big mac box. i love big macs. but even guy whose invented it. jumbled the jiggle. >> two all beef patties, special sauce, let's, cheese on a --