asked him to do his usual routine for the camera. >> we have great shrimp cocktail, shrimp, half shell. >> but at the end of his usual litany is where he dropped the truth bomb that nobody was ready for. right here. >> now, as for my customers -- i say my customers. they expect it of me. some are nice, some are not. some call me booker. some call me john. some call me jim. some call me nigger. all that hate, but you have to smile. if you don't, what's wrong with you? the meaner the man be, the more you smile, although you're crying on the inside. i'm not going to tip that nigger. you don't look for no tips. yes, sir, thank you. what did you say? thank you, sir. that's what you have to go through here. but remember, you have to keep that smile. >> telling the truth was still risky business in 1966 mississippi, and booker wright was not rewarded for his candor. it was not a good experience for