roman or an empire. you could argue, look, it is a rebranding effort. the word alternative, like it is rem or nirvana or something. they're not right in the sense we think of it. they're on the right wing. they're not pro life, not for free trade. they're basically isolationists. so it is sort of a misnomer. it is a smart branding move. it includes white nationalists and white supremacists. there's a weird amalgam of people, you have the men's right movement, gamers and people who hang out on forchan and message boards and image boards. they're trying to project themselves as young and cool. some people say we shouldn't call them the alt-right. i think we have to. that's what they call themselves. if we don't delegitimize that term, people on the internet might be susceptible to thinking, the alt rate is young, cool conservatives. >> should we call them the